Samsung has quietly rearranged a few pieces of the living-room puzzle for 2026: The Frame family gets more practical (and slightly cheaper, if you go Pro), while the company’s flagship QD‑OLED goes full gallery‑frame with some seriously bright hardware and a new generation of AI smarts.
Why this year feels different
If you care about form as much as pixels, this is the refresh that matters. The Frame Pro — the souped‑up “art TV” variant that uses Neo QLED backlighting and the optional Wireless One Connect box — now arrives in a 55‑inch size (in addition to 65, 75 and 85). Samsung has also built the TV’s cable connections into the screen itself and added back stoppers so you can prop the set a few inches away from the wall to access ports without unmounting the whole thing. Small but thoughtful.
The Verge noticed a meaningful price pull compared with last year: the 65‑inch Frame Pro now lists for $1,999.99, the 75‑inch for $2,799.99 and the 85‑inch for $3,999.99. Samsung hasn’t revealed the 55‑inch Frame Pro price yet, and the non‑Pro Frame (the cheaper “art” model) will arrive later with its own sizing and pricing.
A gallery look that actually tries to fool the eye
Samsung doubled down on the illusion. The Frame lineup benefits from the company’s glare‑free finish and a slimmer, flush mount that hides wires better than previous models. Gizmodo’s hands‑on found the result convincing in bright spaces — still not the same as textured oil on canvas, but close enough to pass as framed art for many living rooms.
The Frame Pro keeps useful upgrades for media too: Neo QLED panels, a high refresh rate (144Hz standard, and up to 240Hz when connected to a PC), VRR support for smoother gaming, and at least one Micro HDMI port that supports eARC so soundbars behave properly.
OLED gets showy — and very bright
Samsung’s new flagship (sold as the S95H in the US and sometimes referenced as the S99H in other markets) throws a metal bezel around the screen to create a so‑called "FloatLayer" design. It’s a deliberate aesthetic choice — reviewers were split between calling it cinematic and, yes, a little hotel‑like — but it also means the OLED can sit flush to a wall while looking more like framed hardware than a slab of glass.
On the performance front Samsung hasn’t been shy. Early measurements reported by TechRadar show the flagship hitting almost 4,500 nits on tiny HDR windows and roughly 2,800 nits on a 10% test window — numbers that push QD‑OLED toward mini‑LED territory for HDR punch. Even a fullscreen 100% white test reportedly stayed above 500 nits, which is notable for an OLED and explains the set’s dramatic HDR performance.
Samsung’s OLEDs also ship with the NQ4 AI Gen 3 processor. That silicon powers real‑time pixel tuning, upscaling, new HDR10+ Advanced support and extra audio options (you can separate and rebalance voice, music and effects). Gamers get G‑Sync and FreeSync Premium Pro compatibility across the OLED line, while the One Connect wireless option remains for those who want a tidy wall setup.
Where to buy and what costs
Most 2026 Frame Pro and OLED models are available to order now, though the 55‑inch Frame Pro and some regular Frame models are still pending. Price highlights Samsung announced:
- The Frame Pro: 65" $1,999.99 | 75" $2,799.99 | 85" $3,999.99 (55" TBA)
- S95H (QD‑OLED flagship): 55" $2,499.99 | 65" $3,399.99 | 77" $4,499.99 | 83" $6,499.99
- S90H (mid tier OLED): starts at $1,399.99 (42") up to $5,299.99 (83")
- S85H (entry OLED): starts at $1,199.99 (48") up to $4,499.99 (83")
If you’re shopping across Samsung’s ecosystem this spring, it’s also worth keeping an eye on wider Samsung device promotions — the company often bundles deals across phones and home hardware. For context on Samsung’s hardware positioning this year, read our roundup of the Galaxy S26 Ultra coverage or where to find launch‑period deals on the S26 family Samsung Galaxy S26 Ultra review roundup and where to score a Galaxy S26.
Small print for picky buyers
A few practical notes before you start wandering down the aisle: the optional Wireless One Connect box is handy for hiding cables and multiplying HDMI ports, but it isn’t latency‑free. TechRadar’s early tests put the wireless link at roughly +30ms, so competitive console or PC gamers should keep their main sources wired directly to the TV for the lowest input lag. Also, the new metal bezel and FloatLayer look—lovely to some — might not suit minimal, bezel‑less tastes.
Samsung’s 2026 refresh blends design theater with genuine technical advances. The Frame Pro narrows the gap between art object and everyday screen, and the S95H shows that OLED brightness and AI processing keep climbing. If you want art on your wall that plays movies well, or an OLED that punches brighter than most, there’s more choice than ever — and a few surprises tucked into the frame.
